Chen Chi-Tai, who was just promoted to the chairman of Chun Yu Screws on June 22, focused on planning a vision for its subsidiaries in Dongguan, Indonesia, Chun Zu, Chun Yu Bio-Tech Corp., and Chunbang Mold, so as to create new opportunities for Chun Yu Group. A wave of business peaks.
Chun Yu’s performance last year was brilliant, with after-tax net profit reaching 744 million yuan and after-tax net profit per share of 2.81 yuan, a record high. In the first half of this year, the two figures were 309 million yuan and 1.17 yuan, respectively, which were eye-catching.
Looking forward to next year, Chen Chi-Tai emphasized that after he took office, he will refurbish the brand of Chun Yu as his top priority. Through continuous efforts, Chun Yu will become better, and he will fulfill the responsibility of giving back to shareholders and taking good care of employees.
When it comes to the steel boom, Chen Chi-Tai believes that due to the impact of the bad environment this year, including the two major factors of the Russo-Ukrainian war and the epidemic in mainland China, it is expected that the business will return to spring next year. At present, orders for Chun Yu have been received from November to December, and Christmas is coming in Europe and America, there will be a wave of shipments. As for next year, the first quarter is usually the off-season for the steel industry, and it is expected that the economy will improve from the second quarter.
Under the leadership of Chen Chi-Tai, Chun Yu is very clear about the future business direction. In addition to continuously adjusting the business strategy and clarifying the organizational structure to build the right team, it will also focus on competitive products and implement lean management. Expand your competitive advantage. In terms of operating structure, the Group will strengthen the advantages of vertical integration. In addition, it will also increase the source of materials to diversify risks. Currently, Sinosteel’s bar and wire sources account for 80%, and it is planning to increase the acquisition of other sources of materials in the future to strengthen Risk management and control.
At the same time, we must continue to improve management, improve and develop the energy of high-end fasteners, strengthen smart manufacturing, and introduce smart manufacturing technologies and components. Chen Chi-Tai believes that as long as products with higher profitability can be continuously developed, operating costs can be reduced if there is a large quantity.
Chen Chi-Tai is very familiar with the long-term planning of the subsidiaries of the group. Regarding the Dongguan factory in mainland China, he said that due to the closure of the city due to the epidemic this year, the market situation is not good, but Chunyu will continue to deepen the mainland market in the future, focusing on competitive products, mainly producing fasteners and wire rods, and at the same time in the management of personnel , It is also necessary to ensure a smooth production process, achieve fast speed and no defective products, improve product yield, and achieve the “fast and good” operation goal.
Regarding Chun Yu’s Indonesian factory, Chen Chi-Tai said that Chun Yu was the first Taiwanese businessman to set up a factory in Indonesia in 1972. After years of development, there are currently three factories in Jakarta, mainly producing construction screws, and the product specifications are diverse, of which domestic sales account for 70% ~80%, and the export sales are mainly in the US market, with stable profits. The Indonesian factory will continue to expand its market advantage and deeply cultivate Southeast Asia. Chun Yu is now continuing to find and buy land in Indonesia to prepare for the future expansion of the factory and hope to diversify risks.
As for Chun Zu, Chen Chi-Tai said that the current export accounted for 50%, and the main markets include Indonesia, Brazil, the United States, Thailand and other places. He will continue to develop a new generation of automatic molding equipment, and will promote the development of multiple markets and establish a sound sales network. After-sales service mechanism, and continuous innovation and research and development, to strengthen product competitiveness, in addition, will also strengthen the supply chain and process management to reduce operating costs.
In terms of biomedicine, Chun Yu mainly produces hand tools and bicycle locks, high-strength and high-precision parts, alloy steel, titanium alloy application equipment, electronic 3C products, computer communications and medical equipment and other related parts and products. Recently, a large sum of hundreds of millions of dollars has been spent to purchase additional equipment, preparing to deepen the metal powder metallurgy market and provide customers with a full range of molding solutions. At present, the monthly turnover of this subsidiary is about 30 million yuan. Through the above adjustments, it is hoped that the target of the first phase will be raised to 50 million yuan.
Chunbang mold is another key point.Chen Chi-Tai said that the company mainly supplies the mold products required by Chun Yu, Chunri Machinery and OFCO Industrial Corp.. The income of these three companies alone can maintain the operating costs, so as long as there are external sales, it can make money. The more you sell, the more you earn. . At present, the monthly revenue is about 16 million to 17 million yuan, and the future target will be increased to about 30 million yuan.
Chen Chi-Tai’s principle of employing people is to first emphasize character
Taiwan Steel Group takes “seriousness, professionalism, discipline, gratitude, health, and hope” as its beliefs, and Chun Yu Chairman Chen Chi-Tai also established a set of management philosophies. He emphasized that one must lead by example first, and manage oneself well before managing people. He attaches great importance to character when employing people, and believes that this is more important than anything else, and it is also the only way to maintain the company’s survival and development.
Chen Chi-Tai quoted Ming Taizu Zhu Yuanzhang’s three founding strategies – “build high walls, accumulate food widely, and slowly become king” to guard against himself, which is also the basic principle of doing things. He said that it is necessary to do a good job in the company’s risk management and control, to accumulate the company’s operating energy, and to prepare for changes in advance in order to reduce the company’s risk.
As for how to implement the group’s beliefs, Chen Chi-Tai emphasized that it is necessary to establish a system and lead by example. For example, any expenditure must be clearly written, and no false reporting is allowed. When he wants his colleagues to purchase items, he cannot specify a specific person, and everything follows the system. You can only manage others if you manage yourself first.
Regarding the management of employees, he said that Chun Yu currently has 600 employees, including as many as 2,000 employees in its subsidiaries. , through the design of the piece counting part, as many bonuses as you do. His idea is that when employees make money, the company will follow suit. Only in this way can employees be willing to work hard for the company.
Regarding the succession of the chairman, Chen Chi-Tai said that this is everyone’s trust and support for him. The company is not personal, but jointly owned. We must work hard to run the company well. As long as the company makes money, we must give back to shareholders and take care of Employees, let employees live a good life, this is a matter of course.
He said bluntly, “Every day of life is a gift”, and he wakes up every day with a feeling of gratitude, cherishing the people around him and the employees of the company. In his concept, “Knowledge is fate, and deep friendship depends on character.”
Chen Chi-Tai’s principle of employing people is that the first priority is character. He has repeatedly emphasized that character is more important than anything else. If a person is virtuous but not talented, he can make up for the lack of talent and learning through the process of training and learning, but he must carefully consider whether a person has talent but not virtue. Chen Chi-Tai shared his life experience and said that in the process of growing up, if a person has not experienced failure, it is not called “smoothness”, that is, “you have to go through a lot of cold, but you can get the fragrance of plum blossoms”. I hope to share this with everyone .